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Felt Atelier

Felt is full of personality.


There are some brands you just can’t ignore - Felt being one of them. Also called Felt Atelier, the Amsterdam-based jewellery brand is insanely popular, and you can spot those neon-coloured Felt earrings in a sea of selfies across Instagram, or dangling from the ears of countless party-goers on a night out. But it’s not just Felt’s popularity that makes them so un-ignorable. Although inherently a small object, Felt earrings are a statement of intent. Abstract shapes made from resin and painted bubblegum pink or cobalt blue dangle from gold-plated hoops. Some are bejewelled, some are splashed with colourful paint, but they’re all full of personality.

In a world that often sees jewellery as exclusive to women, Felt is for everyone.


Felt was founded by a creative duo, each obsessed with jewellery in their own way. Felt’s co-founder Maaike grew up in a family where jewellery was a commemorative part of every moment, from achievement to loss. Her partner-in-bling learned to love jewellery as a boy, in a world that often sees jewellery as exclusive to women. This resulted in an approach unique to Felt, creating bold and festive earrings that celebrate every personality.

Felt earrings are hand-made in Amsterdam, as unique as their wearers.


Despite the brand’s massive reputation, Felt is backed by a relatively small team. Consequently, Felt earrings are mostly hand-made in Amsterdam from materials like recycled silver, stainless steel and biological resin. With an eye on quality and sustainability, Felt’s pieces are always surprising. Being hand-made, Felt earrings aren’t just unique in their overall design, but in the individual product as well. In short: Felt earrings are as deliciously loud and beautifully one-of-a-kind as their fabulous wearers.

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